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Bitpanda Card
Bitpanda
2024
Creating a lifestyle product
Bitpanda Card
The Bitpanda Card is meant to allow users to spend their assets in Bitpanda like cash. It's crypto enthusiasts' dream and nightmare at the same time, allowing you to pay for everything with crypto, but mediated by traditional finance players. Overall, is a feature that is meant for enthusiasts to enjoy and increase customer stickiness.
Dashboard structure
The dashboard was created leveraging the 3-30-300 rule of information priority.
3 seconds
Critical information
30 seconds
Complete context
300 seconds
Rich information
Multi card support
Users like using different assets for different kinds of payments and like to timing the market with their payments with the cards. That is why we allowed to have multiple cards with different assets
User can easily switch between cards
Each card has different assets attached to it to allow users to time the market or user different cards for different purposes.
To make sure users keep visibility, each dashboard has it's own analytics.
Other additions
After conducting user research, more analytics focused features were added to the dashboard, give that many users were concerned with their expenses.
Expenses, front and centre
To make sure users are reminded of how much they spent during the month, we added an access card in the centre of the dashboard.
Expenses, broken down
Given that the payment provider supports categorisation, the expenses appeared broken down by the asset that had been used to make the purchase, or by category.
Richer expense overview
The expense breakdown was designed with the feedback users had provided in mind, making it comprehensive and transparent.
Outcomes
The performance of the Card has been meeting expectations:
76% activation rate with the new re-design
More than 17% increase in monthly transaction volume
18% increase in total transactions
22% increase in active Bitpanda Card users
